Word: brandings
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...consumer spending seemed an obvious place to start. But Sarkozy, as always, was in a hurry: instead of spending months trying to push through a complex legislative fix, he leaned on France's leading supermarket chains to lower their prices by as much as 2-3% on hundreds of brand-name goods. The result: a mini-spending spree that contributed to estimated growth of more than 2% this year, compared with 0.5% in 2003. Publicizing the agreement, Sarkozy told the press it was merely "what the French people want." Asked how he got the supermarkets to agree to pinch their...
...attractive at a time of national insecurity and unease about globalization. His promotion of reading to children to improve literacy seems to have appeal. And although he has been ridiculed for cultivating the good-father image for the cameras, it remains a salient feature of the Latham brand...
...Let’s Go’s troubles began in the 1990s, when Lonely Planet guides crashed bookshelves, stealing Let’s Go’s crown as the top-selling budget brand, according to industry experts...
Others in the industry have more faith in the brand...
...that anyone would argue with that. The President's decisions have, however, adhered to neoconservative political principles. The notion that a single political philosophy best serves the needs of a nation is simplistic, arrogant and dangerous. Effective leadership requires the ability to distribute dissatisfaction across all parties. Bush's brand of leadership lacks both discernment and the courage to confront his conservative power base...