Word: brandings
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...group is Sony, which promotes a technology it calls Blu-ray. Sony senior vice president Kiyoshi Nishitani, a battle-tested engineer who heads up the Blu-ray initiative, says his company began work on the new technology four years ago and quickly enlisted Matsushita (best known for its Panasonic brand), Philips and Pioneer, among others, as allies in its cause. All was going well, he claims, until Toshiba decided to ruin the party. "We have had many, many meetings with Toshiba," Nishitani says. But when it came to explaining the benefits of joining the alliance to his counterparts at Toshiba...
However, Dartboard’s recent return to college cuisine has shown that HUDS has taken her goodwill for granted—whisking away the name-brand cereals we all know and love, replacing them with their far less-satisfying counterparts...
Dartboard suspects that some cooler-than-thou students like to support the idea that generic is always equal and that we have all been brainwashed to believe in brand names. But Dartboard likes a good deal just as much as the next person. The truth is, a little higher cost sometimes leads to a better tasting product and there is nothing wrong with admitting this, or desiring...
...honored people are to be in the presence of a Harvard student. It’s an awkward position to be in. That said, wherever I’ve been internationally has also been as a direct result of my Harvard affiliation. Being from a school with brand recognition opens doors in Latin American slums and Arab satellite new channels alike (I spent part of my summer working for Al-Jazeera). A fellow from UMASS could have had the same experiences, but he’d have to be a lot more qualified. A Harvard ID is your passport...
...remember watching a video during Freshman Week that said that the type of bike lock to get is the U-lock,” said Inna G. Livitz ’06, a concerned student who purchased a brand-new bicycle—along with a Kryptonite lock —before coming to school this fall...