Word: brandings
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BARCELONA Spaniards love accessories, and Burberry is their current favorite brand. The No. 1 seller is the leather shackle flap bag ($785), whose clasp and zipper pull are based on sailboat anchors...
...Luxury brands are more than the goods. The goods are secondary because first of all you buy into a brand, then you buy the products. They give people the opportunity to live a dream. People want to belong to certain aspirational worlds. Now, you do it at different price points--somebody buys into this world with a handbag for $500 or $800. And somebody else buys herself a dress for $20,000. Both allow people to be part of the world that they are aspiring...
...York City, the architects are creating a miniature department store for Kate Spade, who is expanding beyond handbags into home furnishings. To weave in the Midwestern, feminine perspective from which her brand is derived, they will sandwich a layer of pink film between two pieces of glass, instead of painting the walls. In Hong Kong, where they are building an 85,000-sq.-ft. store for Lane Crawford, they plan to ditch the traditional formula of clothing racks plus wall fixtures in favor of furniture and shelves that sit on the floor to resemble a mansion rather than a department...
...thousands of Delhiites pour in to shop at the malls at Gurgaon, which has turned from a nondescript village into a sprawling city in a few years, thanks largely to its half-dozen malls. Indeed, the City Centre Mall shows that with the right blend of good design, top brand names and a central location, malls can be successful in India...
...what the U.S. is doing in Iraq.' It's hard these days to get beyond that." Egyptian cleric el-Guindi, who has a large following among affluent Muslims in Cairo, says he can no longer preach in public because of pressure from conservative clerics who object to his brand of liberal Islam. "These days," he says, "it is extremely depressing to be a Muslim preacher with a moderate message. The surrounding circumstances form a huge stumbling block...