Word: brandings
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...Both for locals and for visitors from abroad, nothing seems to symbolize India's transformation from a stagnant third-world country into an emerging economic super-power as much as its sparkling new malls. American brand names like Levi's and McDonald's clutter the air-conditioned interiors, teenagers in low-cut jeans hang out in groups, cappuccino is sold at kiosks, and everyone appears to be having a great time. Eager to cash in, India's real estate developers are in a frenzy: up to 600 malls are likely to be up and running in India...
...Islam will prevail. Will it be the moderation extolled by vast Islamic organizations like Muhammadiyah? The wildly popular entrepreneurship of Aa Gym, whose immaculately clad staff hand out glossy brochures in the gardens of his pesantren-cum-business headquarters while visitors sip on the celebrity preacher's own brand of soft drink? Will it be the dogma of Majelis Mujahidin Indonesia - set up by accused terrorist leader Abu Bakar Ba'asyir to lobby for Islamic sharia law - whose members sell Osama bin Laden T shirts outside a shabby office in Yogyakarta? Or will it be the intellectual questing...
...Indonesia's brand of Islam has long been known for its tolerance, and many Javanese are horrified to hear of the suspicion with which many Australians now regard their nation. The fear goes both ways; one pesantren student, asked why he hated Australians, retorts, "because you have banned girls wearing headscarves to school." But Javanese hospitality to strangers endures. Ba'asyir's Ngruki pesantren banned Australian, American and Singaporean journalists after they reported links between the school and members of terrorist group Jemaah Islamiah. But after a special plea by an Indonesian-Muslim journalist, Ba'asyir approves from jail...
...distribution, product development and marketing. With Hilfiger, they were able to use manufacturing muscle to lower prices below those of competitors like Ralph Lauren. They also invested millions of dollars in advertising, flooding international markets with Hilfiger's name and attracting a trend-setting young urban crowd to the brand. In 1992 they took the company public with one of the industry's most successful IPOs. In 2001 Chou and Stroll cashed out their holdings in Hilfiger and a year later relinquished their co-chairman titles in order to branch out and invest in other brands. They had already bought...
...issue you reported that an artemisia remedy was "a couple of years away from widespread use." Perhaps there has been a delay in production because the cost has been overestimated and the rewards underestimated. But the firm that produces an affordable artemisia tablet would enjoy tremendous brand-name recognition worldwide. JACQUES M. DEWULF Wemmel, Belgium...