Word: brandings
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...than his dad. They knew he was more partisan by far than his father, that he loved to shock people--an amiable guy who still liked to pick a fight. But Republicans of all stripes wanted a restoration so badly, the moderates persuaded themselves they could trust the Bush brand, trust that 43 would turn out like 41: diplomatic in foreign policy, pragmatic at home. It turns out that the acorn had landed some ways from the tree...
Stroll and Chou intend to change that by turning Michael Kors into a $1 billion brand within a decade and taking the company public along the way. It's an ambitious plan to say the least, but they've done this kind of thing before. Canadian-born Stroll and Hong Kong--based Chou were the masterminds behind Ralph Lauren's international licensing deals throughout Europe in the 1980s. In the '90s, they put their money and Seventh Avenue experience behind a novice designer named Tommy Hilfiger. They took Hilfiger from a $25 million jeans business to a $1.8 billion global...
...revenues, or about $2.4 billion of the group's $15.9 billion annual revenues for the year ending June 30. Brian Duffy, chairman of Diageo Ireland, says that Guinness's financial performance is "extremely important" to its parent company. "The growth rates are pretty impressive outside of Europe, but the brand's home markets are still large," he says. "St. James's Gate is the home of Guinness. It is vital." Analysts agree. Bleakley estimates that Guinness's operations have a 20% return on invested capital, compared to 18% for Diageo's spirits, and 12% for most European brewers. And there...
...those who don't know, Le Tigre is a brand of polo shirt. And for a certain set of fashion-forward high schoolers, including these urban teens, it has become a staple of the biggest look for the back-to-school season: preppy. For the past three years, teenagers across the country have tested the limits of propriety--and school dress codes--with girls in ultra-low-rise jeans (often paired with a peekaboo G-string) and itty-bitty graphic Ts. Boys have opted for baggy denim, athletic jerseys and hooded sweatshirts. But the de facto uniform is finally changing...
Urban labels like Rocawear, Sean John and Phat Farm, which made their names with warm-up suits and athletic jerseys, are introducing more dressed-up looks in an attempt to expand their customer base and achieve mega-brand status along the lines of Ralph Lauren and Tommy Hilfiger. Jay-Z, who founded Rocawear with Damon Dash, even sang about the sartorial shift: "I don't wear jerseys, I'm 30-plus./Give me a crisp pair of jeans ... Button up." (Concertgoers quickly followed his lead, he says.) Dash, Rocawear's CEO, isn't a fan of the new trend. "This...