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Word: brandings (lookup in dictionary) (lookup stats)
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...initials CIA create a global brand name as recognizable as that of Coca-Cola. So it was no wonder that Senate Intelligence Committee chairman Pat Roberts got everyone's attention last week, when he proposed a U.S. intelligence overhaul so extensive that it would break up the Central Intelligence Agency and eliminate its name. George Tenet broke his silence as recently-retired Director of Central Intelligence to warn that the Roberts proposal "would result in the demoralization of a proud and extremely capable agency and less security for the American people... It is time for someone to slam the brakes...

Author: /time Magazine | Title: Will the CIA Lose its Name? | 8/28/2004 | See Source »

...terminating the CIA." Instead, he argued, "We are making it more powerful. We are actually giving them more authority to do the job that they have to do." Still, many at the CIA were left to wonder whether the proposed National Intelligence Service would ever live up to the brand-name to which they have become accustomed. But they could take comfort in the fact that at least that part of Roberts' bill seemed to generate little immediate enthusiasm. By week's end, members of the September 11 commission were still studying the various intelligence reform proposals emanating from Congress...

Author: /time Magazine | Title: Will the CIA Lose its Name? | 8/28/2004 | See Source »

...million in ad revenues?a remarkable feat in a country where advertising is still an infant industry. Everything about the Olympics has been marketed, right down to sponsorship of the televised medal count that flashed on TV screens several times an hour, courtesy of the motor-oil brand Kunlun...

Author: /time Magazine | Title: Turning the World Upside Down | 8/23/2004 | See Source »

...retrieved in 2002, according to a U.S. State Department report. There have been seizures all along the border, in Montana, North Dakota, Michigan, Ohio and other states. Canadian pot has cachet in the U.S. because of its reputation for being especially potent. The featured brand is BC Bud--which is grown in British Columbia and has become synonymous with the high-grade marijuana grown throughout Canada. Once in the U.S., the pot is exchanged for cash, and sometimes cocaine or guns, which are then smuggled back to Canada...

Author: /time Magazine | Title: Crime: This Bud's For The U.S. | 8/23/2004 | See Source »

Cathy and George Long, however, believe brand doesn't matter. They rent Hondas, BMWs, whatever their mood dictates. For them, riding offers a chance to shed their conservative identities on the back roads of Arizona, stopping at taverns with pickup trucks parked outside and country music blaring from the jukebox...

Author: /time Magazine | Title: Romance On the Road | 8/16/2004 | See Source »

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