Word: brandings
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...little bit sweeter for shoppers with champagne tastes and a beer budget. Lagerfeld, 65-the design genius behind Chanel, Fendi and his own Lagerfeld Gallery line-is hooking up with Swedish retailer Hennes & Mauritz (H&M). Lagerfeld is the latest prestige designer to join the "masstige" trend, in which brand names like Isaac Mizrahi and Todd Oldham dream up affordable products for mass-market chains...
...chance for a preseason tune-up in a perfect environment--away from their rabid fans. "The facilities are second to none," says Chelsea Football Club CEO Peter Kenyon. But, more important, the big clubs see the U.S. as a vital market in the race to establish a global brand and cash in an ocean away from home. Only teams that have global reach will be able to afford the star players who ensure winning results year after year. Man U was the first to launch a U.S. strategy, teaming with the New York Yankees in a joint marketing deal...
...Only these days,” Magid tells The Crimson after last Saturday’s performance, when asked if he thinks his brand of social commentary and sleight-of-hand is unique. “There’s not enough political juggling...
...least half of all Americans undoubtedly cringe at the loss of respect and dignity the U.S. suffers on the global stage because of the embarrassingly blind arrogance of its political right. At home Moore may be a thorn in Bush's side, but around the world the filmmaker's brand of honesty redeems the credibility of the U.S. JIM MARTENS Vernon...
Betty Ford's cancer diagnosis in 1974 prompted a TIME cover story on POLITICAL WIVES, which featured Pat Nixon and Joan Kennedy, along with the brand-new First Lady...