Word: brandings
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...Seeing him shipped off to Brussels is a bonus for Mandelson's detractors. Is it smart for Blair? Inside the Brussels labyrinth, Mandelson should be good at pushing Blair's brand of reform - less regulation and more transparency. But Blair's biggest European problem is at home: the referendum he has promised on the E.U. constitution, likely to be held no sooner than 2006. Britain's highly Euro-skeptic voters will make this a seriously uphill fight, and one of Mandelson's key jobs will be to help lead it. Opponents of the constitution say: Bring him on. "Who better...
...exhausted, the likelihood that she will play only a peripheral role in the company means that it must now figure out how to move forward without its most important product. Stewart owns about 61% of the company's stock, and its business is indelibly marked with her name. While brand experts have criticized the new CEO, Sharon Patrick, for moving too slowly to separate the company from the convicted felon, the seeds of that transformation are already in place...
...Russian élite that emigrated after the 1917 revolution, Klebnikov wrote hard-hitting stories about the wild capitalism of the mid-'90s. As editor of Forbes Russia, he was more optimistic about the country's prospects than many Western colleagues. He also espoused a profoundly conservative brand of Russian nationalism. In Conversation with a Barbarian, a 2003 book published only in Russian, he voiced concern that the Christian West was losing its cultural struggle with Islam: "While Muslims diligently adhere to their faith, their traditions and the principle of families with many children, our political leaders are filling our heads...
...growth has brought LG to the cusp of greatness, but not quite into the industry's aristocracy. Still missing is the global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It's an accomplishment hardly any Asian corporations have managed to achieve. "We've had success at the foothills," says Woo Nam Kyun, president of LG's digital-TV operation. "Now we have to climb the mountain." The climb LG has chosen is Mount U.S.A. This year LG is making its biggest thrust ever into the U.S. market, with a $100 million budget...
...Seoul, young Koreans in jeans and hip black sweaters were packing up plastic models of computer monitors and microwaves to move to new offices. With the number of designers up 15% in the past year, to 390, the center has added an entire new floor. "As we emphasize our brand, design becomes more critical," says the center's president, Lee Hee Gook. "We're making ourselves more competitive." Can Kim build LG into a global titan? Hurdles abound. LG still sometimes cuts prices to drive sales, softening both profit margins and its brand image. For example, LG sees 5% profit...