Word: brandings
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...officials to press seditious libel charges against editors unfriendly to his presidency. The advocate of a limited Federal Government and opponent of a permanent standing military doubled the size of the country in one stroke by making the Louisiana Purchase and went to war against Muslim pirates with a brand-new fighting force: the U.S. Marines. "He had outsized talents of statesmanship and outsized talents for self-indulgence," says Roger Wilkins, author of Jefferson's Pillow: The Founding Fathers and the Dilemma of Black Patriotism. "I don't begrudge Jefferson his iconic status, because he was, in fact, a great...
...that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand-awareness campaign. The company then tracks site activity and provides demographic and usage data to customers, offering a window into kids' purchasing habits...
...critics say websites like Neopets enable advertisers to skirt TV-industry practices that alert children to commercials with bumper announcements like, "Hey, kids, we'll be right back after these messages." Neopets Inc. press materials declare that advertisers can embed their brands "directly into entertaining site content." The practice isn't illegal, and Dohring says Neopets complies with the Children's Online Privacy Act, which bars companies from collecting personal information from Internet users under 13. Still, by embedding brand characters into games and activities, the ad "just goes unnoticed by the child, much less the parent," says McNeal...
...Sports Authority stores to Saturn dealerships to Krispy Kreme outlets. With school budgets squeezed in recent years, these free excursions are in some cases replacing trips to more traditional destinations. While companies are eager to polish their community image, critics say the real goal is to turn kids into brand-loyal consumers...
...recent tour, second-graders from Universal School, a Muslim school in Bridgeview, Ill., learned how sugar-laden kids' cereals are placed on lower shelves. Li Schiavitti, 75, the store's star field-trip guide, advised them to reach instead for something healthier--like Toasted Oats, Dominick's house brand...