Word: brandings
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...growth has brought LG to the cusp of greatness but not quite into the industry's aristocracy. Still missing is the global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It is an accomplishment hardly any Asian corporations have managed to achieve. "We've had success at the foothills," says Woo Nam Kyun, president of LG's digital-TV operation. "Now we have to climb the mountain...
...faces plenty of competition. Its biggest rival at home and abroad, Samsung Electronics, whose revenues of $36.4 billion are two times as large as LG's, has already hit the U.S.?and scored big successes. Samsung is also ahead of LG in developing a truly global brand. LG executives hope that competition from Samsung will make their company stronger. "Their presence as a very strong competitor in our neighborhood has always kept us alert and awake," says LG's Woo. "This has helped us compete in overseas markets as well. I can be more successful with Samsung's success...
...first crack at the U.S. market ended in disappointment. Beginning in the 1980s, LG sold cheap TVs under the brand Goldstar, after the company's former name, Lucky-Goldstar. In 1995, LG purchased American TV maker Zenith Electronics Corp. and began using that moniker on its products. But four years later, Zenith filed for bankruptcy, a victim of cutthroat competition. To avoid a repeat of that failure, LG was content until recently to supply other companies with appliances that sell in the U.S. under their own brands. Chances are, the average American may own an LG-made product...
...selections should appeal to novices and comixcenti alike. Several of the works have appeared elsewhere, such as the excerpt of Chester Brown's "Louis Riel," the 2003 biography of a 19th century rabble rouser, or the snippet of Charles Burns' inky teenage horror comedy "Black Hole." Other superstars have brand new work. Robert Crumb, the underground pooh-bah, provides one of his patented war-of-the-sexes pieces, "The Unbearable Tediousness of Being," where a dull nebbish attempts to woo a distracted, hard-nippled Amazon-like woman. Further on appears the wordless examination of man's attempts at ordering nature...
...ideas buried within go down more smoothly, and on All Life Styles, their vision of hipster utopianism sounds both typically juvenile and wonderfully sweet: "Whether in the high rise where you live like Rhoda or in the shack and you live like Yoda/Once again it's on, like a brand new morn/Beatsie Beatsie Boys here to keep you all warm." When they're being idiots, the aging Beastie Boys are still quite brilliant...