Word: brandings
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...PSLM] didn’t play the central role that they played in the sit-in, but I think they’re still playing a good role,” Booth says of the group’s restrained brand of activism this year. “They worked on a consensus model…and there was a consistent one or two people that put the breaks on a whole range of possible tactics. But they played a good role, and eventually came around to all the important issues...
Kidd presided over an increase in the CityYear budget from $2.47 million to $14.55 million, due in part to a $7-million grant from the brand-new government Americorps program...
Whether choosing to buy coffee at Gato Rojo, which sells the Fair Trade brand, or living as a vegan because he hasn’t the heart to “produce” other forms of foods himself, Bar Am is vigilantly aware of his individual impact on the world...
...which, lauded by critics from The New York Times to Time magazine, is due for national distribution in the fall. The film tells the social, economic and psychological tale of a journey across the tobacco terrain of North Carolina by a native Carolinian whose great-grandfather created a famous brand of tobacco. It describes the appeal of cigarettes and their legacy in North Carolina...
...better on the issues than Bush, they also show that the two candidates are in a statistical dead heat and that, despite Bush’s falling numbers, Kerry is having trouble picking up the support of those recently disenchanted with the president. Bush’s special brand of down-home charisma and charm must be part of the reason, and it will be difficult for Kerry to battle a gut feeling most Americans have about the president, whom many voters continue to deem decisive and trustworthy. But Bush’s excellent campaign staff—including spin...