Word: brandings
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Ziolkowski said last night that the introduction of “brand-name courses” appeared to be motivated by factors other than students’ education...
With this kind of forward-looking initiative, Kerry could draw a sharp contrast between himself and his short-sighted rival, and begin to define his campaign. While Kerry has been soul searching, Dubya has tried to brand him as a “flip-flopper.” (This from the man who told us four years ago, “I don’t think our troops ought to be used for what’s called ‘nation-building’.”) Kerry ought to fight back with a moniker fit for Bush...
...Whirlpool can pull off a glamorous product introduction, any brand can apply a little gloss. The mystery therefore extends to getting it right. The plethora of bad glamour out there makes good stuff look even better. Given the clutter that chokes our every day, real glamour may even be the last marketing strategy with any dignity...
...million in sales. This year's goal is in the neighborhood of $400 million. While the endless stream of J.Lo by Jennifer Lopez merchandise hardly creates a feeling of exclusivity, Lopez rarely appears in the promo campaigns, thus preserving some of her scarcity. Nevertheless, Bruce Tait of Fallon Brand Consulting cautions, "When any brand extends beyond its perceived core, consumers often look at it as a greedy move, and that can create animosity...
...grown steadily, to $175 million. Unlike such labels as Phat Farm, Enyce Clothing and Rocawear, Sean John's line, which includes suits, offers a unique mix of old-school attributes. Combs' recent acquisition of a stake in Zac Posen's couture label reinforces the scarcity and mystery effects. Combs' brand also enjoys a slightly nasty reputation--that's good--not least for his star-crossed association with Lopez. What's more, his 2001 trial for bribery and weapons possession very quickly turned into a high-profile runway show, which somehow befits a corporate parent called Bad Boy Worldwide Entertainment Group...