Word: brandings
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...ENDED PRODUCTION. OLDSMOBILE, the oldest American automotive brand name; after the last Alero (its final surviving model) rolled off the line at a General Motors plant in Lansing, Michigan. A middle-class stalwart of the GM line, with 35.2 million cars made since 1897, Olds lost out in the competition with minivans, suvs and imports. In December 2000, GM announced that after the 2004 Alero, its road would...
There's a good reason that the terms birdie and eagle are part of the golf lexicon and the word peacock is not. "Let's be honest: golf clothing is pretty dorky," says Craig Tanner, CEO and founder of Urban Golf Gear (UGG), an "athleisure" apparel brand that combines performance technology with urban fashion flair. Tanner, who started the company in 1997, figured there would be a bigger audience for golf clothes when he saw Tiger Woods score a victory in just his third amateur tournament in 1996. "I knew he was going to go pro, and I knew golf...
...trees and flower beds, have proved especially popular, and dealers report brisk sales of $3,000-plus premium models. That's good news for retailers and manufacturers, given that profit margins on pricier models tend to be higher than on budget versions. Those trends helped prompt Kubota, a Japanese brand, to launch its first gas-engine residential mower this season with zero-turn steering. Starting price...
Deere thinks there are profits in targeting suburbanites with smallish yards too. The company launched an entry-level line of lawn tractors last year, priced from $1,500 to $2,500, selling Deere-brand tractors for the first time outside its dealer network, through the Home Depot. The chain has since sold more than 200,000 units, one of its most successful launches in lawn-and-garden gear. Even these beginner models, like the L130, have feature lists out of an auto showroom: "more leg room," "deluxe-comfort" seat, two-pedal automatic transmission. Jeff Barron, a power-equipment specialist...
...question remains of how one propels a 50 year-old niche-market brand into a post-modern pop-culture-style-fashion-celebrity world. For Pulitzer, it took the marketing prowess of a husband-and-wife Harvard MBA pair to take Lilly out of retirement and reinvigorate her brand. The new Pulitzer slogan “Life. Lilly. And the Pursuit of Happiness” has pushed forward the All-American positioning of venerable designers like Ralph Lauren by adding a new dimension that is fun, light-hearted and, most importantly, accessible. Lilly’s vapid elitism is obscured...