Word: brandings
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...consumers from Birmingham to Bangkok that what they really wanted was a $4 venti extra-hot triple-shot latte, easy on the foam. With 7,500 shops in 34 countries--plus supermarket sales--ringing up revenue north of $4 billion a year, Starbucks has become a global iconic consumer brand, as well as the place millions of people hang out, read, listen to music, take off their shoes and hop online...
Less than a decade ago, Maybelline was a mass-market cosmetics brand with an image problem. But in 1996, it was taken over by French personal-grooming behemoth L'Oreal, headed by Lindsay Owen-Jones. As it has done with so many of its 17 beauty brands--like the zany personal-care line Garnier or the ethnic hair-care concern SoftSheen/Carson--L'Oreal gave Maybelline a marketing face-lift and sent it out to conquer the world. "I had what was perhaps an unrealistic ambition," Owen-Jones, 58, told TIME: "to put a Maybelline lipstick in the hand of every woman...
Since then, Tony Scott has audaciously continued to hijack mainstream film. Unlike brother Ridley, the younger Scott has consistently stamped what would otherwise be soulless B-movie fare with a surprising sense of heart, producing a distinctive brand of assured and inventive commercialism. With Top Gun, Beverly Hills Cop II, True Romance, Crimson Tide, Enemy of the State and Spy Game under his belt, Scott has become explosive popcorn’s answer to Tom Hanks...
...march is about more than just abortion. Another hot button issue is emergency contraception, a shameful example of science subordinated to politics. Despite the full approval of two FDA scientific advisory panels, the agency is bowing to pressure from conservative groups and stonewalling efforts to allow a new brand of emergency contraception to be made available over-the-counter. A possible FDA ‘compromise’ recently floated in the press would single out teenage girls, prohibiting them from buying the drug without a prescription. This is nonsense; if anything, teens have more to gain from over...
...Coke's soft drinks contain pesticide residue. (India levied similar charges against PepsiCo.) Meanwhile, U.S. investigators are probing whether the company oversold its product in Japan to pad short-term results--a practice known as channel stuffing. In Britain, the press has been ridiculing Dasani, Coke's purified-water brand. It turns out Dasani does not flow from mountain springs in Switzerland but from the taps of London. And Coke had to recall Dasani from British shelves after discovering high levels of bromate, a chemical that carries long-term cancer risk. The recall forced Coke to postpone Dasani's launch...