Word: brandings
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...boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now Is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand and his game plan for world domination - or at least eventual ownership of his beloved Jets. (See pictures of harvest season at the White House garden...
...start with your book. You mention that all along you were never selling wine as much as you were selling yourself on the show you created. Sure. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. It was just about building personal brand equity, realizing that the platforms of getting to the consumer had changed, and wanting to be an early adopter of that opportunity. (Watch Gary Vaynerchuk and Joel Stein...
...Your book is very optimistic - you talk a lot in the book about how if you want it hard enough and if you work hard enough, the tools now exist for you to be able to build your own brand. I don't sell you the 40-hour workweek. It's going to be a lot of work. But do what you love. So if you love the Dallas Cowboys or you love gardening or you love tae kwon do, all I'm asking you to do is allocate [the time spent] consuming that content to providing...
...economy has been good news for Rand's legacy. Her fierce denunciations of government regulation have sent sales of her two best-known novels, The Fountainhead and Atlas Shrugged, soaring. Yet her me-first brand of capitalism has been excoriated for fomenting the recent financial crisis. And her most famous former acolyte--onetime Fed chairman Alan Greenspan--has been blamed for inflating the housing bubble by refusing to intervene in the market...
...clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader...