Word: brandings
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...singling out Martha Stewart for prosecution to make an example of her in an era of spectacular corporate corruption. Take him at his word. But Stewart was no ordinary Jane who traded on inside information to make a quick buck. Her tabloid celebrity, her status as a walking, talking brand name, and her role as CEO of a publicly held corporation turned what would otherwise have been a simple case into a treacherous web of legal and corporate issues. And at almost every turn, she and her advisers made the wrong move, getting her deeper and deeper in trouble...
Even if she wins on appeal, a long shot in any criminal case, Martha Stewart's name and company have suffered phenomenal damage. Yet Americans love to rehab their celebrities after they have been trashed seemingly beyond repair, and brand names have proved to be nearly indestructible. Maybe Martha will...
...dismayed that as a fellow admirer of cinema, you’re not “big on Charlie Kaufman.” The man’s an unequivocal genius and the fact that his scripts have attracted the attention of such brand names as Nicolas Cage, Jim Carrey and Meryl Streep (in a supporting role, no less), makes his work all the more admirable. I defy you to name another working screenwriter who has invented a film premise as consistently innovative as Being John Malkovich, a screenplay as audacious as Adaptation, or a plot structure that...
...invaded Afghanistan, the U.S. cooperated with Saudi Arabia in recruiting and arming hundreds of Sunni Muslim radicals to wage jihad. One unintended consequence of that program, of course, is the international jihadist brigade known today as al-Qaeda. But the operating assumption at the time was that the Wahabi brand of Sunni radicalism was innately conservative and therefore a natural ally of the U.S. against both the godless communists and the radical Shiites. (Ironically, it was the same hostility to the Mullahs in Tehran that led the Reagan administration to send an emissary to Baghdad - a certain Mr. Rumsfeld...
...suspect that, sadly, the answer to most of these questions will be no. Such blinding ignorance of the ways of the world is unacceptable, and thus it comes down to the Harvard student—that noble specimen of undergraduate—to spread this superior brand of social interaction. Let us free the Columbia Lions, the Yale Puppies, the Dartmouth Green and the Stanford Cardinal...