Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Throughout Japan's long economic funk, one street has stood firm as a stronghold of the good old days: Tokyo's hip Omotesando Avenue, where Gucci, Louis Vuitton and other name-brand boutiques have multiplied as if the bubble had never burst. The gilded strip recently got its most flamboyant address yet when Dior opened its largest shop in the world there. But the store is notable for more than the treasures for sale inside. The ultramodern glass building, which resembles a fantastically illuminated medieval castle, is also Omotesando's most striking piece of architecture. Its creator, Kazuyo Sejima...
Lauder set out to give the $2.7 billion-a-year flagship--which was losing ground as the No. 1 cosmetics brand in the prestige category and whose core customer had crept up into the fortysomething age range--an image makeover. She lobbied successfully to bring on Murphy as a spokeswoman alongside veteran Elizabeth Hurley, signed Ethiopian-born Liya Kebede to the company's first major contract with a black model and replaced brand lensman Steven Meisel with Mario Testino, whose naturalistic aesthetic seemed more suited to the times. And she stuck with the same small cadre of creatives for each...
...surprise that from her perch at the top of Europe's leading executive-search firm for the fashion and luxury industries, Saint Pierre demonstrates a philosophy--and forte--of recruiting top-level hires who have a particular brand in their blood. "For me, each brand is like a tribe, a clan," she says. "The managers and designers need to be in total osmosis with the essence of the brand. It is like a marriage...
...large group of mostly Swedish designers who cull the hippest looks from the multitude of styles emitted by TV, music videos, the street and the runway. With annual sales of about $6 billion, H&M is smaller than Gap Inc. (sales top $15 billion, and the Gap brand represents 46% of that) but bigger than its closest rival, Zara, which reports annual sales of just over $4 billion, nearly three-quarters of its parent Inditex's total...
...neither shy nor wary that in building herself into a brand, there's a risk that, should it go wrong, it will be she who gets ripped apart. "You know one of the great things that just happened with Martha?" responds the woman dubbed "the next Martha" so often it is almost an adjunct to her name. "I always look at the brighter side and now I know exactly what not to do." Lee relishes what lies ahead. "I think there's always been a brand or an identity that people can relate to, whether it's Betty Crocker...