Word: brandings
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...familiar tale. Reinventing yourself from a one-hit wonder into a profitable, long-term company has to be one of the biggest challenges in business. Plenty fail. Remember Beanie Babies? LA Lights? Slap-on bracelets? Duerden, 68, who joined Crocs in March from the London-based brand consultancy Chrysalis Group, says he can help Crocs avoid disappearing altogether and turn the company into "a financially stable company and brand...
...actually identify a sense of humor as a desirable trait in a recruit. When you look at the world of espionage, it's the only profession in which a fictional character is at least a hundred times better known than any real character. James Bond is the only brand leader to have remained in the top spot over the years. An intelligence officer once told me that in the depths of the Third World he met a tribal leader whom he thought knew no English but who addressed him with the famous phrase "Hello, Mr. Bond." (See pictures of James...
...1980s and '90s saw school districts contract with private companies to stock brand-name soft drinks and snacks in exchange for a cut of the profits. While the partnerships boosted school revenue, they also exacerbated soaring childhood-obesity rates. (See the top 10 food trends...
...beat the bully. Myles Brand, the NCAA president who died Sept. 16 at 67, will always be remembered as the man who finally fired Bobby Knight. For years, the basketball coach's boorish behavior had embarrassed Indiana University, of which Brand was president. After Brand bounced Knight in 2000 for allegedly grabbing a student, rabid supporters of the coach burned Brand in effigy. But history will laud Brand's bravery. In 2003 he took over the NCAA, an outfit in desperate need of stricter academic standards. Though he couldn't purify college sports--can anyone?--Brand's reforms held schools...
...Infrastructure The majority of the 26 sports will be held in venues at the brand new Olympic Park in Stratford, East London. Construction is underway at the park's "Big Five" venues - the main Olympic stadium, the aquatics center, the velodrome, the Olympic village and the broadcast/media center. London is on track as far as timing and budget are concerned, which is a feat considering this is the largest building project anywhere in Europe, said John Armitt, head of the Olympic Delivery Authority. The International Olympic Committee has also taken notice: Chairman Denis Oswald said recently he is "greatly impressed...