Word: brandings
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...story seem more like a business school case study than a fairytale. Having begun their career at the ripe old age of nine months as the character Michelle on the sitcom “Full House,” Mary Kate and Ashley have developed a “brand consciousness” that compares to Barbie in terms of their name recognition...
...twins so interesting, however, is that while Barbie is an inanimate object livened and shaped by the powers-that-be at Mattel, Mary Kate and Ashley are actually human. They are well aware of top-notch marketing—not just of themselves, but of other people as brands. They admitted in a Vanity Fair profile, for example, that one of the people they admire the most is Martha Stewart, “because of, like, everything she has created with her brand.” And VF writer James Wolcott couldn’t help but be impressed...
...unexpectedly bountiful. Colonel Sanders, the goateed (and quite dead) Southern gentleman who is KFC's founder and marketing icon, rules the country's fast-food roost. Since opening its first mainland outlet in Beijing in 1987, the fried-chicken chain has gone on to become the most recognized global brand among urban consumers in China, according to an ACNielsen survey in 1999. KFC says more than 2 million Chinese eat at its stores every day, and KFC's parent, Yum! Brands, which also owns Pizza Hut and Taco Bell fast-food restaurants, isn't stopping there. After flooding the country...
...keep those A-list looks as you swan from first-class lounge to hip hotel? You use SmashBox cosmetics. The brand is now available at high-street stores, giving you a chance to partake in what until recently has been a celebrity best-kept secret. Founded by Dean and David Factor?grandsons of makeup legend Max Factor?SmashBox cosmetics were created specifically to withstand hot lights at the brothers' Los Angeles photography studios. The premises were practically a drop-in center for Hollywood royalty?Johnny Depp, Jodie Foster and Demi Moore have all been photographed there?and for them...
...Brand-new at the InterContinental Hong Kong hotel is Spoon, tel: (852) 2721 1211, the latest restaurant by Alain Ducasse, who has nine Michelin stars to his name. Diners here can expect a free-form improvisation of flavors and textures, where the inspiration is just as likely to be Asian or Mediterranean as it is Gallic. The menu is also flexible: instead of sticking to a starter, main course and dessert, diners can tailor a meal from long lists of ingredients, accompaniments and sauces...