Word: brandings
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...Ordinarily Volkswagen might say that Jones simply got a lemon - or a "Monday car" assembled by hungover workers. But that's a tough case to make these days. In the latest survey of three-year dependability by J.D. Power and Associates, an automotive consulting firm, American consumers ranked VW-brand cars fifth from last (of 37 nameplates), ahead of only Suzuki, Daewoo, Land Rover and Kia. The influential independent magazine Consumer Reports, which recommended three VW models in the late 1990s, now only keeps the Passat on its list of recommended cars. That's quite a tumble for Europe...
...Others aren't so sure. Christopher Will, an analyst at Lehman Brothers in London, describes the Phaeton as a "mistake" and an "irrelevancy." Says Will: "The VW brand could become muddled if the quality issues persist or if VW launches more products that don't fit its core image." Certainly it's hard to go upmarket when the perception is that quality is heading south, so fixing that must be Pischetsrieder's first task. Next, he's got to ensure that VW's move into luxury doesn't come at the expense of sales in its higher- volume, mid-priced...
Gone is legendary Dartmouth coach Judy Oberting who retired at the end of last season. Filling her shoes is Mark Hudak, an assistant whose military career at West Point predisposes him to the same brand of physical play Oberting utilized...
...liner, and he brightly sustains the Chris Farley torch of manic physical clowning, but it’s clear that his comedic range is inversely related to his girth. Fortunately, the producers of School of Rock have forged an ideal vehicle for Black’s brand of mischief, and with a sturdy cast and script behind him, he manages to whip up some of the biggest laughs of the year. Black plays Dewey Finn, a guitarist thrown out of his band, rendering him even less capable of paying the rent that he owes his substitute teacher roommate. Posing...
...produce clothing licensed by (bearing the logos of) its member schools. If factory conditions are in violation of those schools’ codes of conduct for apparel production, the WRC releases information about the violation publicly and seeks to mediate the dispute with the factory management and the licensed brand. The WRC has investigated every worker complaint it has received (it receives complaints from its own worldwide network of local organizations). It is the only independent sweatshop monitor, making it an effective advocate for workers whose rights have been violated...