Word: brandings
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Ready to strap on a pedometer and give it a try? A good model will set you back anywhere from $10 to $25. The brand used most often in research is the Digi-Walker by Yamax, but you don't need all the fancy mileage and calorie-counter features (those measures are guesstimates at best). A no-frills pedometer is quite accurate if worn for walking, says Barbara Moore of Shape Up America! You'll get the best results if you keep the pedometer in line with what would be the crease line on a pair of trousers. But watch...
...person Albom is a small, intense guy with a large, handsome head; he bears a strong resemblance to a bobble-head doll. He has become the king of a certain highly potent brand of uplifting, inspirational wisdom--in the words of his friend the novelist Amy Tan, he is "the rabbi of everybody." Maybe it's an easy, sentimental kind of wisdom, but it is a kind for which there is an obvious, urgent, demonstrable need. And Albom does his best to live by it. He used the profits from Morrie to pay his professor's medical bills...
...same could be said about Americans' often all-too-brief enchantment with new stores, which explains why Lush founder Mark Constantine is in no rush to expand the brand in the U.S. His eight-year-old company, which installed its first U.S. store in December on Powell Street and opened a second last month in Boston, already has 210 shops in 29 countries. "Someone who's as international as us would certainly have a store in New York before they had one in Croatia," says the cheeky CEO, who gave rise to a skin conditioner called Buffy the Backside Slayer...
...plan to ease into major U.S. cities was partly inspired by another cultish brand. Kiehl's, the iconic New York City pharmacy founded in 1851, waited 150 years to open its second store. Soon after being bought by L'Oreal in 2000, the company, whose products were already widely available in top-tier department stores, set up a stand-alone boutique in San Francisco. Kiehl's has since moved into a handful of other U.S. cities, but don't look for it in your local mall anytime soon. Likewise, by the end of next year, Lush plans to open...
...liner, and he brightly sustains the Chris Farley torch of manic physical clowning, but it’s clear that his comedic range is inversely related to his girth. Fortunately, the producers of School of Rock have forged an ideal vehicle for Black’s brand of mischief, and with a sturdy cast and script behind him, he manages to whip up some of the biggest laughs of the year. Black plays Dewey Finn, a guitarist thrown out of his band, rendering him even less capable of paying the rent that he owes his substitute teacher roommate. Posing...