Word: brandings
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...research, isn't concerned with being innovative, says John Hamlin, general manager of Dell's U.S. consumer business. "We're not first," he says. "We just do it better. We're not embarrassed to admit it. We've come out of nowhere to be the No. 3 consumer brand in the U.S. in less than five years, while Coca-Cola has been doing it for 100 years." Of course, adds Hamlin: "We're not in this to be No. 3. No. 1 is the only target around here...
...Italian Federation of Bars and Catering) that pass rigorous inspection. Benedetto petitioned for an inspection because he wants would-be customers to know he proudly serves the real thing. And so he became one of the first test cases in Italy's unusual campaign to regain control of its "brand." For Benedetto, the Italians might as well have been coming to certify his manhood. "Look, look at this terrace, I want to show you," he says, rushing out to the small garden. There's a Virgin Mary shrine carved into the wall. Tomatoes are growing beside eggplants. Inside, bunches...
...Pelle Almqvist was kind of cute, but she sure as spit didn’t request “Main Offender” on Kiss 97-FM. A media creation from the beginning, the mystique of this movement was fueled by a rockcrit elite eager to package and brand a look and sound that they found collectively palatable. Caught up in a rock revival zeal, few stepped back to question: What exactly did these four bands and the various stragglers have in common? What vision did the Hives share with the White Stripes aside from duochrome fashion choices? If bare...
Fortunately, the producers of The School of Rock have forged an ideal vehicle for Black’s brand of mischief, and with a sturdy cast and script behind him, he manages to whip up some of the biggest laughs of the year...
Influenced by everyone from Dinah Washington to D’Angelo, Benson is marketing a sassy brand of alt-soul, and hopes to make it to Boston on her own tour...