Word: brandings
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...flex solutions, made a deft save. "Sir, we are Indians," he said. "We are very religious, and very close to God." Hukku won the business. Now he's trying to pull off another miracle: making his company the first Indian software producer to establish itself as a global brand...
...employees, Hukku's company qualifies as one of India's 20 largest software companies--and the only one to market its own product. "The Japanese and Koreans make good cars and sell them worldwide," Hukku says. "We Indians make sophisticated software. It is time for a 'Made in India' brand." --By Saritha Rai/Bangalore
...doing the reverse: deliberately putting modern art underground. The No Places project, whose latest edition was unveiled in July before a gathering of European transport ministers, features works along the No. 1 line by Greece's Jannis Kounellis, Britain's David Tremlett and Italy's Michelangelo Pistoletto. The brand-new Materdei station sports a brightly colored sculpture by Luigi Serafini and a Sandro Chia mosaic. Achille Bonito Oliva, the project's curator, calls it the world's first "obligatory museum" - if you ride the No. 1 line, you can't miss it. Still, city officials are perhaps proudest...
...including Nader, the party's candidate in 2000 - have indicated they could support Rep. Dennis Kucinich, one of the pack of Democratic presidential hopefuls. But, said Green Kevin McKeown, mayor pro-tem of Santa Monica, "waiting for the Democratic Party to nominate Dennis Kucinich is like worrying about what brand of ice skates to buy in case hell freezes over." Also weighing on the decision are strict ballot rules in some states that would preclude the Greens from putting up candidates for local races if they don't offer a presidential candidate...
...have a whole summer that doesn't matter. When they can read for fun, even books that don't appear on the officially sanctioned summer reading list. When even the outfielders get to play first base sometimes because the game doesn't count. When they can ruin their brand-new sneakers because they found a great new creek. When a rule can be bent, if only to test its strength, and they can play all they want, without playing for keeps...