Word: brandings
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...decline in sales of the pinks and blues and, more recently, of the yellows has been apparent for several years," says J.J. Betts, brand director for PureVia, which is manufactured by Whole Earth Sweetener Co. Its parent company, Merisant, manufactures Equal. "We know stevia is the next generation of mass-marketed sweeteners in this country...
...result, the Crimson offense will feature more quarterback runs in its play calling, opening the possibility for Harvard to employ an exciting brand of football...
However, some observers worry that all the discounting and secondary lines could tarnish a brand's upscale image in the long-term. "You want to avoid the Pierre Cardin catastrophe," says Sanford C. Bernstein & Co. analyst Luca Solca, who was referring to the way Cardin's apparel wound up in bargain basement bins at discount retail stores because there were few checks and balances to control quality, distribution and pricing. (Read "Recession? Not in New Delhi's Luxury Stores...
...going to stand out from the next person?”For most Boston stores, this initiative is more than a one-night engagement. In the case of an e-commerce site like Jute and Jackfruit, consistently catching the eye of potential customers involves making its brand visible beyond the Internet. Yansen runs a booth each month at Design Hive, featuring environmentally friendly clothes and accessories. She also connects with consumers at Down:2:Earth, a local sustainable living exposition.For other fledgling retail ventures, however, attracting buyers still takes a dash of creativity, genuine friendliness, and the old-fashioned tactics...
Gastón Acurio is a name the foodie cognoscenti will recognize. Though not quite a popular brand name like Mario Batali or Bobby Flay or Alain Ducasse, the Peruvian chef has created destination restaurants in the otherwise gray city of Lima that gourmands flock to whenever they can, eschewing the tourist havens of Machu Picchu and Cuzco. Hailed as the "next superchef" by some magazines, Acurio now has his eyes set on global conquest. His goal: to make Peruvian cuisine as familiar around the world as Mexican, Chinese and Thai...