Word: brandings
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...world market for razors and blades. The Boston, Massachusetts, firm has been successful in persuading consumers to switch to reusable "shaver systems," including its Mach3 model, where the razor itself is virtually free but replacement blades are expensive. Mach3 became an instant hit after its 1998 launch, and the brand is now a $1 billion per year business, used by 70 million men. All companies hope the Mach3 paved the way for their new disposables by getting consumers used to a three-blade razor. But even in the U.S., 40% of men still use disposables, and "no matter what...
...makes me feel sexier,” Senior Tutor of Adams House Michael Rodriguez says of his brand new 2003 Porsche Boxster convertible. “This car is like pure sex on wheels...
Simon continues, “Even today, Anastasia is still overwhelmingly cool. Just take a look at the cover of Anastasia Ask your Analyst, my favorite book, and you’ll see that she’s wearing Pumas, my favorite brand of shoes! Anastasia and I just connect on so many levels...
...weasel words. Worse, he created a perception of the opposite bias from that which, as is clear to anyone with sight, MSNBC wants to convey. The network flies a flag in its lower left-hand corner and uses the military's name for the war, Operation Iraqi Freedom, to brand its coverage. Those also happen to be two on-screen signatures of Fox News, the vocally patriotic network that has continued to beat MSNBC and second-place CNN in the ratings since the war began...
...Approximate percentage of Americans who can name, unaided, a French brand...