Word: brandings
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...bold graphics and aggressive moniker of National's Rage'N RVT ramp trailer are a direct play for young buyers. The fold-up ramp on the back of this toy hauler is used for loading motorcycles and other large recreational gear. KIT RVs, a 58-year-old brand out of Caldwell, Idaho, changed its name in January to Extreme RVs and has outfitted its $30,000, 26-ft. toy hauler with a chrome and red-vinyl interior. Travel Supreme's new Me2, a $325,000, 41-ft. luxury motor home, includes a built-in garage with enough room to stash...
...because of its huge cash flow - almost one-tenth of its total $13 billion sales. Its stock price has made a steady 12% gain since February, despite the market's wartime worries. Besides, if the war stays nasty, jittery folk might start smoking again. BEIERSDORF: Sales of its Tesa-brand duct tape in the U.S. soared tenfold after...
...NIGHT OF STUDENT OPERA PREMIERES. This weekend, the Leverett House Old Library will boast an evening of brand new, world-premiere operas, composed and written by Harvard students. In this fourth year of the dramatic project, entitled “VI-4,” students will perform four short chamber operas, accompanied by chamber ensemble. The operas include the psychological drama “Dr. Magic,” with music by Carson P. Cooman ’04 and “Strapped,” with music by Matthew T. O’Malley...
When all was said and done, the Rams had successfully stolen eight bases and one brand of baseball...
...most influential factors in its preeminence. “People take us very seriously,” he says. “That’s the one thing I suppose we have a leg up on other companies around is that Harvard is a great brand name. The brand, if you get crass, is a good thing...