Word: brandings
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...Sulak, a slower pace does not lead to less productivity—just more deliberation. A prolific writer, he has authored dozens of books and contributes to numerous magazines and newspapers. He sees Harvard’s brand of work ethic as something that strays from its goal and conforms to what he calls the “mainstream McWorld syndrome...
None of this comes as much of a surprise to Commissioner Stern, who has been consciously building the NBA into a global brand since before the Dream Team made its debut at the Barcelona Olympics a decade ago. "These kids have grown up watching Michael Jordan," Stern says of the NBA's new foreign stars. "Basketball is a universal language, and it's about to bloom on a global basis." Stern is counting on that, especially at a time when the NBA's popularity, at least judging by TV ratings and attendance figures, seems to have reached its peak...
...Palace in A New Day, a concert-dance-theater spectacular directed by former Cirque du Soleil mastermind Franco Dragone. In exchange for five shows a week, 40 weeks a year, Dion will get a reported $100 million plus 50% of the profits. She will also have the Colosseum, a brand-new, $95 million, 4,000-seat theater, at her disposal. In return, Caesars Palace, the faded jewel of the Las Vegas Strip, gets some much needed buzz and thousands of nightly guests willing to fork over anywhere from $87.50 to $200 at the box office. "Celine will bring...
...things at 50 than I was at 25. I've been with the Big Brothers and Big Sisters of America for the past 22 years, I'm on the boards of three corporations, and I'm chairman of the President's Council. So at 50, it's still a brand-new world...
Balancing visions of leaky ceilings and broken washing machines with the possibility of brand-new apartments in their heads, tenants who attended last Wednesday’s meeting seemed generally warm to the idea of moving...