Word: brandings
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...think that a 24-year-old white male in Connecticut wants Polo more than Phat Farm, you are wrong. Besides, isn't there room for one new American lifestyle brand in the malls across America? The Old Guard in fashion needs a new mind-set and vision...
...fashionista to name her favorite brand, and chances are you never heard of it before. Does Bella Dahl ring a bell? Or Ballroom? The Reeds or the Wrights? You may have a closet crammed with Gucci stilettos and Prada backpacks, and you may even know how to pronounce Nicholas Ghesquiere's last name, but these days if you really want to hug the trends, you need to have some hot little label that nobody's heard of. In the new millennium, it's the small, unknown fashion brands that are wielding power and influence over both the consumer...
...like Gisele Bundchen and Carolyn Murphy. The jeans are so hot that Barney's and Fred Segal can't keep them on the shelf, and they are rumored to have Levi's creative team in a tizzy. Of course, Levi's is a 130-year-old multibillion-dollar global brand, and Habitual is a shoestring outfit based in a studio in New York City's Hell's Kitchen. "A lot of innovation credit is being given to the small brands," says Robert Hanson, Levi's brand president. "We compete with them collectively. But we're seeing these brands take Levi...
...were about uniform dressing, and the decisions the consumer was making were very much brand oriented," says Jaqui Lividini, senior vice president for fashion at Saks Fifth Avenue. "When we turned the millennium, the whole fashion vocabulary changed so radically. Consumers wanted to look different; it became all about individuality. Now she wants to be the first one on the block to discover a new label...
...women were very impressive, especially against UPenn,” Brand said. “I thought it would be a much tougher contest, but we pretty much dominated. Our weakest squad was the epee, and they came out strong and gave us two bouts against a very good UPenn squad...