Word: brandings
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Today the L&O method is TV's dominant mode of dramamaking. CSI, CSI: Miami, Without a Trace--you can thank Wolf for TV's brand extensions, cop shows with sparingly defined characters and dramas with self-contained, noncontinuing stories. Ironically, Wolf started in TV as a writer for Hill Street Blues, which pioneered TV's previous trend: "story arcs," or plots that stretch out over several episodes or seasons. The approach made creators like Hill Street's Steven Bochco and The X-Files' Chris Carter into auteurs. But business-wise, story arcs are a problem. Much of the money...
...watch the TV series' debut. But then he shifts gears. "From a business standpoint," he says, "it's hard to launch new names. Everybody knows what Dragnet is. It's a pre-emptive name." That's important to Wolf, who has often stumbled when he has gone off-brand, with flops like Mann and Machine (a cop partners with a cyborg), D.C. (Washington interns wrestle with politics and love) and Deadline (reporter solves crimes). So Dragnet resembles L&O as much as its forebear: more grisly murder cases, less slow-paced police grunt work and plenty of topical plots...
...decorate his restaurant, the Red Capital Club, and his boutique hotel, the Red Capital Residence, both housed in 200-year-old courtyard compounds in Beijing's Dongcheng district. Brahm has seized upon a romanticized notion of China at the cusp of revolution and turned it into a luxury-entertainment brand that appeals not only to visiting foreigners with a sense of irony but also to young Chinese and old generals nostalgic for the early days when life seemed simpler. Both the hotel and the restaurant are usually packed. Call (86-10) 6402 7150 for reservations or to book...
Cadaval says he envisions a wide range of transportation, ranging from walking to driving, as well as brand new electric “tram,” or streetcar, bringing people back and forth between Harvard’s campuses...
Wins by the squad and two saber fencers could not make up for the foil event, which Harvard coach Peter Brand termed a “killer...