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...spin-offs and cable repeats, the sun never sets--had a first career in advertising, writing copy for the likes of Crest toothpaste. So it is without irony that he often compares his cop shows to the red-and-white can. "If you like soup, and you see the brand," he says, "you know that you can cook it, and it'll work...

Author: /time Magazine | Title: The Next Friday | 2/3/2003 | See Source »

...says he already knows what the fourth L&O series will be (we're guessing Law & Order: Hearty Beef with Country Vegetables). The original L&O is a cool-headed procedural and law drama; SVU handles emotion-charged sex-crimes cases; CI is a Columboesque whodunit. But the brand promises certain constants: competent mysteries, intelligent but not intellectual, neatly wrapped up at the end of each episode; a pro-cop attitude; and little mushy stuff about characters' personal lives. For busy viewers, the label is a godsend: decisions, decisions...ah, hell, I'll just open a can of Jerry Orbach...

Author: /time Magazine | Title: The Next Friday | 2/3/2003 | See Source »

Harvard coach Peter Brand used his deep bench, and most Crimson fencers saw action at some point...

Author: By Timothy Jackson, CRIMSON STAFF WRITER | Title: M., W. Fencing Sharp in Weekend Victories | 1/30/2003 | See Source »

Krugman also said Mankiw’s brand of economics is not conservative enough for the Bush administration...

Author: By Susanne C. Chock, CRIMSON STAFF WRITER | Title: White House Eyes Mankiw | 1/30/2003 | See Source »

...course, Fuller's brand of evanescent, assembly-line pop has been blamed for an alleged decline in more original music. But pop has always been disposable--that's part of its tacky charm. Says Ged Doherty, president of BMG Music Division U.K.: "What reality TV has shown is that if you give the public something they actually want, they will buy it in the hundreds of thousands...

Author: /time Magazine | Title: Reinventing Reality | 1/27/2003 | See Source »

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