Word: brandings
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...Bill Joy and John Gage; environmentalists Thomas Lovejoy and Brian Halweil; ethicists Daniel Callahan of the Hastings Institute and Donald Bruce of the Church of Scotland; legal scholar Bartha Knoppers; brain scientist Baroness Susan Greenfield; Lieut. General Paul Van Riper, U.S.M.C. (ret.); futurist Paul Saffo; Whole Earth cataloger Stewart Brand; venture capitalists Christopher Meyer and Steve Jurvetson; and two of my favorite science writers (outside of my own staff, of course), Richard Dawkins (The Selfish Gene) and Matt Ridley (Genome: The Autobiography of a Species in 23 Chapters...
...much of a career arc for a big businessman. Yet this month Kirk, 47, and his fictional creations, the zippy Miss Spider and her bug confederates, began an unprecedented assault on the nation's nurseries, closets and gardens. Kirk's works will become Target's first children's designer brand. And as with the store's popular home products designed by Michael Graves and Todd Oldham, Target will be heavily promoting the signature style of the creator of the merchandise. The aim is for Kirk to become the progenitor of a "children's lifestyle brand." Think Martha Stewart for toddlers...
...increasingly desperate to get their messages across in a media- saturated marketplace. SMS marketing, combined with conventional ads, gives advertisers an edge because mobile phones are nearly always with their users, allowing them to immediately respond to what they see on TV, billboards or in-store campaigns. Global brands such as Coca-Cola, McDonald's, L'Oréal and Stella Artois have all discovered that SMS is an efficient and cost-effective way to reach the high- spending 14- to 35-year-old demographic. And SMS marketing will become even more compelling as mobile phones with color screens allow...
...Americans we are no longer surprised by gross ingratitude from countries our soldiers have died to defend. The past, after all, is the past. Still, South Korea’s brand of anti-Americanism is beyond the pale. In a Gallup poll taken in December, more South Koreans expressed a positive view of North Korea, a country that sends children to its version of a gulag, than of the United States. The reason is that young South Koreans overwhelmingly blame President Bush for North Korea’s belligerence. Against this nonsense, I should note that North Korea resumed...
...Brand speaks with an almost serene confidence. He speaks glowingly of the recently-hired Wen, whom he likes because of his balanced appreciation for the student athlete. He speaks glowingly of the Harvard athletic administration, whose support is apparently vastly better than Brown’s was. He speaks glowingly of women’s co-captain Liz Blase, who checks in before visiting the trainer. He speaks glowingly of the program’s progress and the “great experience” of having fun and learning at Harvard that he says trumps even competitive results. Resplendent...