Word: brandings
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...jackets that wouldn't look out of place in a Rhode Island Ralph Lauren outlet but might look a bit much on campus in 2009. Field & Stream magazine, meanwhile, has partnered with the Otto Group, an enormous German mail-order and e-commerce company, to create Field & Stream-brand clothes. "Wear Your Passion," Field & Stream's website commands. It contends you can wear its khakis, jackets and shirts everywhere - field, stream or office. (See the Fashion Week blog...
...headed by Canadian car-parts firm Magna, albeit with strings attached. The deal came as something of a surprise; over the past few days there has been feverish speculation in Berlin that GM had decided to hang onto Opel in Germany as well as its Vauxhall brand...
Douglas Christopher, an analyst at Crowell, Weedon & Co., even sees advantages in remaining a smaller entity. "The larger the company, the less nimble you are," he says. "It has a great brand and many great products. We think Hershey is well positioned to continue to operate independently...
...recently. ABC's website says the show gives individuals the "access to the means to live out their dreams." Each week, entrepreneurs pitch their business ventures to the five "Sharks," who in addition to O'Leary include real estate executive Barbara Corcoran and Daymond John, the founder of clothing brand FUBU. Both ABC and Mark Burnett Productions declined to comment on O'Leary's past business dealings...
...what does a Project Impact store look like? One recent weekday afternoon I toured a brand new, 210,000-sq.-ft. Walmart in West Deptford, N.J., with Lance De La Rosa, the company's Northeast general manager. "We've listened to our customers, and they want an easier shopping experience," says De La Rosa. "We've brightened up the stores and opened things up to make it more navigable." One of the most noticeable changes is that Project Impact stores reshape Action Alley, the aisles where promotional items were pulled off the shelves and prominently displayed for shoppers. Those stacks...