Word: brandings
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...money himself, as did most of the other political gazillionaires. By contrast, a political name is inherited wealth of the most plutocratic sort. A childhood or marriage steeped in politics is good training and brings useful connections. But mainly, an established name is the political equivalent of a commercial brand...
...Brand extension," as it is called, means using the reputation of an established product to help peddle a new one. There is a certain logic to the notion that if Kleeneze is a good laundry detergent, then a dishwasher detergent named Kleeneze will be good too. But the power of brand extension operates more on a subrational level of sheer name recognition. The notion that Jones Jr. will make a good Senator because Jones Sr. did is less a rational assumption than a primitive instinct...
...have ever been made. But don't get your hopes up - just four are produced every year, and there's a four-year waiting list. Pedigree Pays for Fay Why are industry insiders bullish on Fay, a little-known clothing line? Well, just look at its bloodlines. The brand comes from the same stable as J.P. Tod's, which makes those ubiquitous soft-sole driving shoes and classic totes. It's worth remembering that just 15 years ago, these leather luxuries were the province of a few in-the-know urbanites. Under CEO Diego Della Valle, Tod's has become...
...Political reform is likely to remain on hold, but China's economic liberalization continues. The 16th Party Congress blew away the last pretenses that the mainland's brand of communism stands for the working class. Last week, delegates cleared the way for capitalists?the types reviled by Marx for "sucking living labor"?to become Party members and promised financial reforms providing venture capital to entrepreneurs. For the first time, the Party named a businessman as an alternate member of its Central Committee: Zhang Ruimin, CEO of Haier, China's most successful refrigerator maker. "The Party has changed its colors," says...
More than any other trait, the certain brand of optimism described and comprised by Libby is apparent in all the presidential hopefuls interviewed for this story...