Word: brandings
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...Central in the late ’90s, and the Killer B’s became regular playoff contenders (who inevitably choked in the first round, but that’s not the point). The heinous Bud Adams left town with the Oilers in tow, and we have a brand spankin’ new team with the coolest logo...
...these brothers have far different ambitions for their companies. The Times is on a mission to create a global brand. Its national edition is winning new subscribers and advertisers across the U.S., and it wants to extend that growth abroad. The Post has excellent national and foreign news coverage but has prospered by focusing on circulation and ad growth in the Washington area. Both strategies are working. But only one would benefit from control of the Herald Tribune. And that, more than heritage or prestige, may have determined the winner. --With reporting by Jyoti Thottam/New York
...wheelchair imports by rigging social security payments to favor Belgian manufacturers. BOTTOM LINES "Our research shows the average male in the U.S. owns one pair of jeans that are 10 years old and one size too small." Phil Marineau, Levi Strauss CEO, explaining why the company is launching a brand to be sold in discount stores "Your middle name must be Teflon." George Mudie, British M.P., on how the country's chief statistician survived after his office made a $67 billion accounting error "We had been promised a great leap forward. What we got was an inch in the right...
...Commonwealth. That’s something I’ve spent my lifetime doing,” Romney said at the Oct. 9 gubernatorial debate. “I’ve worked in the private sector. I’ve created new jobs here in Massachusetts with brand new small companies...
...This works out pretty well for us here,” says Director of Environmental Health and Safety Joe Griffin, standing amidst the brand-new cubicles inside. “At lunchtime, it’s very nice. People can walk over to the river to eat lunch...