Word: brandings
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...clear winner in a Sawyer-free landscape would seem to be NBC's dominant Today, which will have the two strongest brand-name personalities in Meredith Vieira and Matt Lauer. But producers there aren't exactly fist-pumping. "Success in the morning is more about a show's brand and identity than any one talent," says Jim Bell, Today's executive producer. Today proved it could beat a big gun like Sawyer. Who knows what weapon ABC will be forced by necessity to haul out next? "In many ways, she was the devil we knew," says a Today exec...
...native Trinidad; works such as “Fireflies” and “The Chip-Chip Gatherers” won literary prizes and critical approval, and although he would write only one more novel in his lifetime, his skill as a storyteller translated readily to a distinctive brand of non-fiction analogous to his brother’s approach as a novelist. “North of South” (whose title refers to the countries Naipaul visits being north of South Africa), his first book of non-fiction, often reads like a novel, albeit one that...
...passing moment as “putting down an empty glass on the table,” light as a “dove in the hands of a madman.” (For the sleek rendering of Cortázar’s surrealistic, reference-laden brand of introspection, the English reader is indebted to translator Gregory Rabassa...
...fill a virtual shopping cart, or stop by Gnomon Copy to place an order for $300 worth of bound essays, book-buying is usually stressful and costs a fortune. The worst part: There’s a good chance you’ll never even crack open that brand-new copy of “The Order of Things.” Come May, you might sell it back for a few measly dollars. But, fated as this cycle may seem, there is an alternative: considering why you lined up to buy that book in the first place...
...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...