Word: brandings
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Before this program, students had to foot the bill for the first $750 of their drugs. Now, students will be able to pay small co-payments—$10 for generic drugs and $20 for brand name drugs—for up to $3,750 worth of prescriptions...
...very concerned because the kitchens are brand new. The staffs in both houses have spent endless hours staying late at night and trying to get the new kitchen set up,” Ware said...
...core brands are the foundation of P&G's makeover, its faster-growing, more lucrative beauty and health-care businesses--once considered the company's poor stepchildren--are providing the shine. That's why Lafley last year made P&G's biggest acquisition ever, paying $5 billion for Clairol's hair-care business. The beauty and health-care sectors together account for about a third of P&G's $40 billion in annual sales and could reach 40% within the decade. Most of Procter's next generation of billion-dollar brands will probably come out of this area, which includes...
...getting better. To help seed demand for Actonel, for instance, the company set up bone-density screenings in chains like Wal-Mart. Pantene, a billion-dollar brand that had reached a plateau, has practically reinvented its marketing pitch and as a result is growing by double digits. Instead of targeting customers with normal, dry or oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing...
...against the idea of outsourcing many of P&G's back-office operations, a controversial proposal that the once rigidly controlled organization is seriously considering. "Boards typically don't see that level of debate. They're usually hidden by the CEOs," says director Scott Cook, a former P&G brand manager and co-founder of financial software firm Intuit...