Word: brandings
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...class and upper-middle-class neighborhoods, there's a fixation on 40 or 50 so-called "top colleges." So you have extraordinary numbers of students jockeying for the same places in certain schools. I think the tough economy makes a lot of parents more eager to latch onto a brand...
...become a very brand-conscious society, and we have decided that in education - more than almost anything else - a big name tells us everything about quality. Guess what? At a lot of top research universities, professors are doing research, and often their focus is not on teaching. I'm a big skeptic about the allure of Ivy League schools. And I went to Brown as an undergrad, did a fellowship at Harvard, and taught writing at Dartmouth's business school. So I love those places, but I don't think you need to go to schools like that...
...timing right. The viral effect of the promotion will surely help it fare better than a similar American Airlines deal in the 1980s and a $1,650-per-month Air Canada pass that came out in 2007. JetBlue has more than a million Twitter followers, more than any other brand besides Whole Foods, the NBA and Zappos, according to trackingtwitter.com. News of the deal spread across the Twitter-sphere, and about a dozen websites and blogs, like wherewejet.com, have popped up to chronicle JetBlue adventures, share itinerary ideas and find cheap places to sleep. Traveler Jennifer Milano has even organized...
...Camaro going to save GM? Hardly, but having a hot car to sell reminds people of the fact that the Chevy brand didn't go the way of Oldsmobile. The company lost a generation of buyers to Toyota and Honda, but there's nothing from those shops that can match this throwback to the time when muscle cars ruled, and GM ruled muscle...
...many Afghans may see Gen. Abdul Rashid Dostum as the epitome of the worst brand of warlord politics, but to President Hamid Karzai he represents a bloc of votes crucial to winning reelection. The feared Uzbek warlord, who returned to Afghanistan from Turkish exile on Monday, urged some 10,000 people gathered in his home district to vote for Karzai. The president needs to win more than 50% of the votes cast on Thursday to avoid a runoff election. And Dostum figures his endorsement will deliver 500,000 additional votes to the incumbent. "Because I am now here, more than...