Word: brandings
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INTRO—California's a Brand New Game PART 1—Yo Soy Tu Padre PART 2—Angels Aren't Just in the Outfield...
...govern the Philippines, she would need all the good will she could muster. The country was one breath away from the economic morgue, while Manila's brand of democracy was built on reeds. Aquino survived eight coup attempts by plotters who hoped to head off her liberal constitution and the return of a bicameral Congress. She took pride in her fortitude. "I have to project my confidence even more than some men do," she said early in her presidency. "No one can say that Cory did not give...
...merger with Porsche could help VW in the U.S. While Porsche may be a niche sports car maker, it's better known stateside than VW's other premium brand Audi and could add to VW's sex appeal with brand-conscious U.S. consumers. "VW's image in the U.S. could benefit significantly from Porsche," says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group...
...real writing starts after casting, when Apatow re-creates his characters based on the actors. He's not interested in having anyone do a Meryl Streep-like transformation. "Initially my character in Sarah Marshall was an English author, a bookworm character," says Russell Brand, the English comedian who played a rock star in the movie. "Eventually it was decided that no one could expect me to do any actual acting. I think he's very interested in truth, so he has a good intuition about people's essence." Sean (Diddy) Combs co-stars in next year's Apatow-produced...
...Sean to make a gay joke!" he yells. "They got me. They turned me out," says Combs, shaking his head as he walks away. One night, with 1,300 extras at the Greek Theater at 11 o'clock, Apatow suggests yet another shoot of Brand's rock performance with pyrotechnics. He enlists his favorite argument: "Maybe it'll show up in the DVD extras." (See the top DVDs...