Word: brandings
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...these movies found their audiences through word of mouth. Transformers 2 got its gigantic turnout through brand recognition and auteur pull. No question: when director Michael Bay and executive producer Steven Spielberg get out their toys to play, people will pay to watch - even if it's a not-very-interactive video game in which the stars (Shia LaBeouf and Megan Fox), and the audience too, are essentially passive onlookers at a 'bot convention where fights keep breaking out. For 2½ hours. The machine-made movie attracted nearly 30 million North Americans in the past few days...
...research by the Dartmouth Institute for Health Policy and Clinical Practice has found that as much as 30% of our annual $2 trillion-plus medical bill may be wasted on unnecessary care, mostly run-of-the-mill diagnostic tests, office visits, hospital stays, minor procedures and prescriptions for brand-name wonder drugs advertised on TV. Our soaring health spending is on course to bankrupt the Treasury - along with state and local governments, big and small businesses, and millions of families - so again, it would be nice to cut out the usage that doesn't make us healthier and can even...
...turning around our lowest-performing schools." For months now, Duncan has talked about closing 5,000 - or about 5% - of the nation's lowest-performing public schools. By throwing down the gauntlet to charter schools, Duncan is challenging an industry that has become very proficient at opening up brand-new schools, but has very little experience in going into a preexisting school and turning those kids from low performers into high-quality students. But Zitzner, whose Entrepreneurship Preparatory has about 200 students in grades 6 to 8, can't wait to dive in. In the past three years his students...
...Things would get worse. With sponsors turned off by Jackson's private life - Pepsi and sneaker brand LA Gear, for instance, had backed him - he further lost control of his finances. Duff investments and a divorce settlement with Lisa Marie Presley helped push Jackson to increasingly use his earnings from music as collateral for loans, first from Bank of America (BoA), before Fortress Investment Group, a specialist in distressed debt, took the loans off BoA's hands. By the mid-2000s, Jackson was believed to be $270 million in debt. (See Thriller's entry on the All-TIME 100 Albums...
...much bigger not too long ago. Certainly, publishers made several efforts at the conference to tackle technology, print publications’ number-one challenge: Agents ran around trying to find “mobile partners” that could transform their books into apps on your favorite brand of cell phone; BEA itself hosted presentations such as “Book Bloggers—Today’s Buzz Builders” and “Twitter for (Book-Industry) Dummies...