Word: brandings
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...Pajitnov moved to the U.S. in 1991 and finally began earning money from his creation after the rights reverted back to him in 1996. He and Rogers, who had befriended Pajitnov on his trips to Russia, formed the straightforwardly titled Tetris Company to manage and license the Tetris brand, an entity that now spans more than 50 countries. The company maintains the "Tetris guidelines"-a set of basic standards to which all officially branded games must adhere. These rules stipulate everything from the colors of the blocks to a mandatory inclusion of the game's now famous theme song...
...Advertising. Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer's eyeballs, whether on a billboard, a Web page or a NASCAR hood. But impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement...
...face this issue every day: the pill they saw on TV or in the magazine, the new scan, the diet supplement, even the specific brand of hip or knee prosthesis are difficult, occasionally impossible, to deny to the folks who ask for them. In the American doctors' precarious medico-legal (and fiscal-social) position, career success is increasingly built on cooperation with the corporate and government powers that touch us. Playing along with that sketchy (but expensive) new treatment or being a champion of the wacky new state initiative is more likely to help your career than giving an educated...
...first public statement from Hummer's Chinese bidder, Yang Yi, CEO of Sichuan Tengzhong Heavy Industrial Machinery, said his company "will be investing in the Hummer brand and its research and development capabilities, which will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S." (See the 50 worst cars of all time...
...researchers cite New Jersey-based insurer Prudential Financial as a typical example of what they discovered. Prudential, which sells both life and long-term-disability insurance, owned about $264 million in the stocks of Reynolds American, which makes Camel cigarettes, and Philip Morris International, which manufactures the Marlboro brand. (Watch TIME's video "Au Revoir Cigarettes...