Word: brandlis
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...says first quarter '09 revenues, fueled by Drank's success, are up 534% year over year. During the past few months, the company has signed a slew of distribution deals in places like Atlanta, St. Louis, Mo., and Grand Rapids, Mich. And at the end of April, the emerging brand scored the big one: 7-Eleven announced it would roll out Drank to stores nationwide. During the testing phase, Drank doubled 7-Eleven's sales expectations. While it takes the convenience chain five to six months to test and roll out most drinks, 7-Eleven rushed Drank to market...
...this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior. One of TIME's 100 Most Influential People in the World, Lindstrom talks to TIME's Sean Gregory, during a business trip in Thailand, about what's buzzing around our brains in this recession...
...example, was planning to build a new plant in Ireland. In 1995, however, it switched to the Dresden area - once a high-tech region for the whole Soviet bloc - where it now employs about 2,000 people. Similarly, on the edge of Halle's Neustadt, in a brand-new technology center built on the site of the former Soviet army base, Katja Heppe pulls the claws of a snow crab out of a plastic bag. She's 29, a biotechnology researcher who specializes in synthesizing a polymer from crabs' claws - it's used as an ingredient by pharmaceutical and cosmetics...
...kind of heat that spurs audiences to see it immediately. Also, Dan Brown, the author of both Da Vinci and Angels, is a powerhouse literary name but not yet a megamovie franchise; Star Trek, the latest in a series of film spin-offs that date back 30 years, has brand recognition few can match. And the target audience for best-selling novels made into movies is older than the action-fantasy crowd, and typically slower to get into theaters...
...staff. Many nonprofits have seen their own revenues fall in recent months and undertaken layoffs themselves. Just finding the money for another computer can be hard, says Esther Lardent, president of the Washington-based nonprofit Pro Bono Institute, never mind the cost of training and supervising of a brand-new lawyer. "Morale and office tensions also have to be considered," she adds. "At $75,000, these young people might be getting paid more than the most experienced attorney on staff...