Word: brandlis
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...series of intense meetings between Wolfgang Porsche and Ferdinand Piech, the patriarchs of the families that control the two iconic German companies. Now, VW and Porsche will enter weeks of intense talks to thrash out the final structure of a merger that will add Porsche as a tenth brand to VW's stable, which already includes Audi, Bentley and Czech manufacturer Skoda, as well as the VW brand. (See the 50 worst cars of all time...
...Porsche's biggest obstacle was Piech, whose grandfather designed the iconic VW Beetle and also created the foundations of the Porsche brand. Piech has long had ambitions of bringing Porsche under VW's roof and has been working for years to build VW into the world's leading car company. VW sold 6.27 million cars last year, and Piech, VW execs have said, has his sights set on overtaking Toyota, which sold 8.9 million cars, and GM, which sold 8.35 million. (See pictures of a brief history of Pontiac...
...special charges, in the three months ending Jan. 31, compared with a $7.1 million loss the previous year. Same-store sales fell 14.2% for the year, and an incredible 24.6% in the fourth quarter. Over the past year, the company has desperately tried to reposition itself from a frumpy brand for the over-50 set to a stylish look for the new sophisticated 40-something. In early April, the May issue of Essence hit newsstands, with Obama wearing a $169 Talbots silk dress on the cover. It was a marketing godsend...
...calm; now paranoia dictates that every house be outfitted with cameras and sensors, wires under the floors, and reinforced panic rooms. No matter if Stoneleigh, Massachusetts is virtually crime-free—people want to know about every movement at every moment.”Inman’s brand of security is as much about control as it is about safety. This sort of conflation serves as a good metaphor for the action in Amidon’s novel. Each inhabitant of Amidon’s sleepy college town is in the process of losing agency over...
...Center staffers as they browsed through the piles of clothing. The clothing selection was diverse, ranging from conventional jeans, tops, and shoes to more unusual wares, like bras and even a long ballroom gown. Some attendees were impressed with the quality of the available merchandise, much of it bearing brand names such as Chinese Laundry, J. Crew, and American Eagle. “I found a pair of Hollister capris that fit me perfectly that would be upwards of $100 in the store,” Anne E. P. Stone ’10 said. The main organizer of this...