Word: brandlis
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...taken the top spot both times. But this year, it managed to edge out Columbia by only 1.03 percent. GLM’s Predictive Quantitative Indicator tracks references of different American universities in global print and electronic media, including the Blogosphere and social media. Schools are viewed as trademarked brands, with a high PQI value correlating to a high brand quality, according to Paul JJ Payack, president and chief word analyst of GLM. A high ranking is a reflection of how well the university is marketing itself as a brand, Payack said. “When we have a brand...
...strip club up for sale on craigslist—other prominent vegan activists display a similar willingness to exchange the objectification of animals for the objectification of women. Typically defended by the weak retort “sex sells,” these endeavors have prompted critics to brand veganism as a sexist ideology—a damaging charge given veganism’s place within a broader progressive program. PETA has unapologetically commandeered the female body to promote its agenda, from its long-running “rather go naked than wear fur campaign” to last month?...
...Some analysts, however, say freebies can backfire long-term. "Denny's is panicking, pandering and throwing up a Hail Mary and praying it works," says Rob Frankel, a brand expert who has consulted for a variety of Fortune 500 companies. To skeptics like Frankel, if a company gives away a product, the product must not be that good. "What does it do to the perceived value of your product when one day you are charging for it, and the next day you're giving it away?" asks Frankel. "In the long run, Denny's is cheapening its brand...
...addition to the giveaways, the company is employing another aggressive plan to expand its brand in tough times. Denny's is embracing its history as an after-party haven for young, hungry drunks (and, the company is quick to point out, sober people too). For years, countless 20-somethings across the country, after a night of carousing, have suddenly craved a Grand Slam - pancakes, eggs, bacon, sausage, the works - to soak up the alcoholic suds in their stomachs. It's 3 a.m., the bars are closed ... let's go to Denny's. (Not that I, for one, know...
...misfits that make up Ronnie’s security guard crew (complete with a Hispanic second in command, incompetent Asian twins, and a shy redhead) are nothing new. The choice to use Faris as the tarty cosmetics saleswoman who throws up pink vomit is also somewhat predictable, but her brand of “Scary Movie” shamelessness only adds to the two-dimensionality of the mall’s world and Ronnie’s sense of mall-cop ennui. Ronnie’s moment of self-realization—marked by his dramatic declaration that...