Word: brandlis
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...History of Art and Architecture degree may not, at first glance, seem useful to an entrepreneur. But when former art history concentrator Ben M. Sack ’07, now director of the consulting firm Boylston Technology Group, was thinking about how to pitch a strange-sounding brand of French wool, what came to mind immediately was his senior thesis on Picasso and semantics, which helped him craft a visual pun for the brand...
...best known as a radio host, but you're practically your own industry. You sell exercise tapes, you make jewelry for charity, you have a stage show. I had no idea I could buy a talking Dr. Laura action figure. Are you a brand...
...often, what's lost in all the finger-pointing over what's to blame for the problem is the salient question of how to fix it. A paper just published in the journal Brain Research Reviews is taking a stab at that, suggesting a brand-new strategy - one that focuses on a very particular part of the brain. (See pictures of a school for autistic students...
...Medvedev is not a vodka personality. Mr. Putin is.' STANISLAV KAUFMAN, Russian businessman, explaining why Putinka vodka, named for Prime Minister Vladimir Putin, is outselling a brand named for President Dmitri Medvedev...
...field as “an uncharted road.” But now that designer babies are a very real possibility, it is important that we act now to prevent a human catastrophe rather than wait until Babies “R” Us becomes more than a brand for baby clothes...