Word: brandlis
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...know how they've managed to brand the recession. I think I might start to make my own brand of cereal called Credit Crunch.' ?Lily Allen, singer...
...first Hotel Missoni (a second branch opens in Kuwait in June). The family-owned company follows the well-heeled footsteps of Bulgari and Versace as the latest Italian fashion house to venture into the hospitality business. Rosita Missoni, co-founder along with her husband Tai of the Missoni brand and now head of Missoni home collections, partnered with the Brussels-based hotel group Rezidor to translate the company's signature colorful knits into a luxurious hotel environment. "I want the hotel to look and live like my home," says Missoni. The 136-room property, designed by Matteo Thun & Partners...
...company which may have the most well-regarded premium brand in the world, Apple's stock has been certainly been buffeted by unsatisfied investors. The shares have recovered some since the beginning of March, but over the last year they are down more than 25%. When investors are nervous, even the strongest brands get very little consideration...
...market consumers are willing to go without a new Dell (DELL). Dell does not have much of a brand anymore. Even though HP (HPQ) is the largest PC company in the world, people do not gush about getting a new HP laptop. It is, more or less, a commodity. But, in the minds of many people, millions of people, the Mac is like a Bentley. It is a sign that some things are still worth having because they are designed better, work better, and make people feel better than the prosaic Brand X PC alternatives...
...would probably be hard for Apple's products to sell well in a really harsh economy even on the strength of a powerful brand, especially if there is evidence that all the company's competitors are being pounded. A brand may be worth a lot, but when almost everyone has less money than they did a year ago, potential owners become aspirants. Apple products have the potential disadvantage that they are comparatively expensive...