Word: brandlis
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...funny how many different ways you can react to that clip. I even read something by a marketing expert who said, "Louis CK is on to something. We have to figure out how we can to get consumers to really appreciate our product; there's no brand value anymore." Does that surprise you? That even the marketing industry's like...
...program shows how out of touch with consumer trends Dell has become. According to the AP, "The leap Dell is asking consumers to make from its core brand would be a risk in any economy, let alone the worst recession of the personal-computer age." The news service has gone beyond stating the obvious...
...last few weeks, 23 of North America’s top universities have signed up to join a brand-new competitive collegiate league. Students from McGill, Princeton, Stanford, University of Chicago, Yale, and Harvard have answered an irresistible call: the opportunity to introduce an entirely new game into the hallowed halls of college sports...
...democratization of journalism: "Consumers are gravitating to the work of individual writers and voices, and away somewhat from the institutional brand," the Project's study proclaims. Websites like Global Post now allow individual journalists to become independent contractors, "in much the way photographers have operated for years at magazines." But the demise of an institutional framework to ensure quality and reliability would mean that consumers themselves would have to decide which journalists to trust. And already, there are growing doubts about "whether the generation in charge has the vision and the boldness to reinvent the industry ... [And] it is unclear...
...York New York (3790 Las Vegas Boulevard South; 866-815-4365) and Monte Carlo (3770 Las Vegas Boulevard South; 888-529-4828) hotels are offering guests breakfast and another meal at two for the price of one, plus half-off drinks at the Brand Steakhouse or any bar at New York New York. Rates start at $59 a night, through April 12. (See 10 things to do in Las Vegas...