Word: brandlis
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...Check. The same exercise on the other side of the aisle surfaced sites such as townhall.com and JohnMcCain.com. Satisfied that the system works, I probed deeper to see if I could tell different political affiliations based on what users do online - where they shop, how they play and their brand preferences. Some of the answers were intuitive, some counter...
...difference between parties is clearest when we look at the online apparel stores visited by the two groups. Democratic segments reflect an urban bent in visits to Baby Phat, Dr. Jays and luxury brand Gucci, while the Republican segment's sites mirror an upscale suburban mall with Ann Taylor, Abercrombie for Kids and J Crew...
Even more important to Messer than his 10-ft. (3 m) screen or $60,000 overhead projector is the McIntosh name that adorns every piece of audio gear. And we're not referring to Steve Jobs' brand--that would be Macintosh--but to the American producer of hi-fi components, which has cultivated an insanely loyal following over the past 50 years. Messer started accumulating the brand about 20 years ago, as soon as he could afford its bank-breaking prices. He spent $25,000 on his first system--a steal compared with the four 7-ft.-tall...
...Charlie Randall, 42, since 2003 McIntosh's amicable and revered president, who started working at the company when he was a 19-year-old student at Rochester Institute of Technology. Randall was there in 1991 when the outfit was bought by Clarion, a car-audio specialist, which transformed the brand into a supplier for the luxury-car market...
HUDS also plans to substitute their current brand of French fries with a cheaper trans fat-free fry, Martin said...