Word: brandlis
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...discarding his father's belief in the handmade. Instead, he took a third way. He knit together Fabindia's 40,000 individual artisans into a reliable supply chain and began focusing on the domestic market. Starting with a handful of boutiques, Bissell created a 110-store, $65 million national brand - without straying far from its homespun roots. That makes Fabindia an early beneficiary of the figure upon whom many regional and international economic hopes are now being pinned: the Indian consumer. But when Bissell looks into India's future, he is troubled. "For those...
...workplace, for more than a decade, job-insecure Americans have been told to cultivate "the brand called you." Decide what your strengths are. Focus on your core competencies. Be aware of the bullet points of your identity. The message of both business and leisure today is, Distinguish between the actual and the for-public-consumption self. (See the top 10 TV series...
...Woods' brand and golf game were built on his machine-like qualities. He was the guy who delivered the same result over and over. At his sport and in his business dealings, he was flawless, unfailing, programmable. So when his private behavior proved that he had huge, gaping weaknesses, both Woods the human and Woods the moneymaking machine took a big hit. Will his apology on Friday turn that around? The answer seems to be twofold. The man may now be forgivable, but the brand still needs a lot of oiling. (See pictures of Tiger Woods' press conference...
...Woods brand, the future is still murky. Like Toyota - which also has a problem with not stopping when it should - Woods kept reminding the public, I've done some good things and I'm doing everything to make sure that I'm reliable in the future; this weird tendency I have to surge in places I perhaps shouldn't will be fixed. (See "Tiger's Apology: A TIME Discussion...
...enough? Not to everyone. "For Tiger the brand, the apology is an epic fail," says Coombs. "It is too little too late. Many sports writers have mocked today's media event, saying no self-respecting journalist would attend because you can't ask questions. When the media mocks the format of your apology, then it's a failure regardless of the content." Paul Furiga, president of WordWrite Communications, agrees, saying, "What is the takeaway? The headline? The moral of the story? Tiger failed to deliver one that is clear and compelling." There is still no alternative label for Woods than...