Word: brandlis
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This year, Faust has resumed her travels at a greater intensity than she did during her first year in office, seeking to promote Harvard’s brand and partnerships overseas while also taking time to visit girls’ high schools abroad...
Outside the country, the Harvard brand remains an undiminished symbol of intellectual achievement, and the president’s interest in international University partnerships serves as part subtle flattery and part a sign of commitment and respect. Faust’s international presence evinces that the University’s top echelons take Harvard’s overseas projects seriously...
...legal settlement with the European Commission after a decade of skirmishes with the E.U.'s antitrust authority. Neelie Kroes, the E.U. competition commissioner, says Microsoft's previous approach denied consumers a fair choice. "It is as if you went to the supermarket and they only offered you one brand of shampoo on the shelf, and all the other choices are hidden out the back," Kroes said. "What we are saying today is that all the brands should be on the shelf." The settlement won't have a direct effect on the U.S. market, although it could lead to increased pressure...
...drink too much. If he were your neighbor, you might smile and wave every morning but not invite him to dinner too often because it would just be too much work. If Rush Limbaugh sounds arrogant and angry, Beck sounds like he might crack up. And yet his brand of conservatism, which blends ideological anger with a misty-eyed, almost fragile nostalgia, hit home this year with millions of conservatives worried that President Obama and the Democratic Congress were steering a great country aground and shackling its potential. Some 8 million people listen to Beck's radio program, and this...
...Here's another brand whose public statements about Woods have been a bit ominous. "We are presently evaluating our ongoing relationship," the company said. Says Ganis: "AT&T has to be a little nervous. The company is reaching out to a broader, more Middle American demographic than some of the others." AT&T offers a commodity, phone service, and Tiger's golf bag is basically a billboard for it. This is one company that can probably afford to drop Woods from its roster...