Word: brandlis
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...downside: intervening in the economy in such a precise way is almost by definition not expandable. Cash for Caulkers would give building contractors a boost, but they represent a small slice of the economy. To next help out, say, bakers, policymakers would have to design a brand-new program. Plus, if such a program had an expiration date, we'd feel not just a rise in demand, but a fall later on as well. Car manufacturers and the people who work for them certainly did after the Cash for Clunkers discounts ended. (See 10 perfect jobs for the recession...
...name, that she grew up in liberal Amherst, Mass., and that she concentrated in Environmental Science and Public Policy while at the College all make it difficult for her to claim that she is not a “radical environmentalist.” Greeney said that her brand of environmentalism is focused on people’s quality of life...
...clean-living image - qualities he harnessed to become the consummate corporate pitchman, the world's richest athlete for eight years running and the target of unending idolatry. When athletes meet the stratospheric expectations heaped upon them, we have fewer incentives to unwrap their shiny packaging. Now that Tiger's brand has been dented, fans who bought Nikes or quaffed Gatorade at his urging may be channeling their disillusionment into moral outrage. They're less likely to give Tiger a mulligan for his behavior after having spent countless afternoons watching him stalk the course and trounce competitors...
...What's so great about Cadbury? The world's second-largest chocolate company would give Kraft and Ferrero muscle in markets where they are weak. Hershey, meantime, already knows what it's like to team up with the Brits; it's owned the license to the Cadbury brand in the U.S. for years. Like Nestlé, it would probably rather not stand by and watch a combined Cadbury-Kraft become the most powerful chocolate maker in the galaxy. (See pictures of what the world eats...
...results were definitive. Illinois-based Kraft's Swiss Milka brand triumphed in the big bar - chocolate makers call them "tablets" - category, owing mainly, to go by the comments of the six tasters, to its being neither British nor American. Or as Louise Thomas of The Chocolate Consultant in London put it, when I called her for an independent professional view: "The Swiss like their [chocolate] milky and creamy...